Welcome to the DCX Podcast - where I interview leaders in the Customer Experience space about how digital is changing the landscape, and how you can leverage these changes for success in your business.
In this episode, I talk with Ed Murphy, Co-Founder and President, and Beth Karawan, Co-Founder and EVP of ImprintCX. ImprintCX is an integrated marketing and customer experience services company that provides insights, consulting, and activation for the Fortune 1000. The company is powered by sophisticated analytics, deep human understanding, and design thinking to help organizations develop strategies that will keep and expand their customer base.
7 Key Takeaways
CX is the meeting point of understanding what the customer wants, what their needs are, the branding, the marketing operations, and the organizational culture, where all these things come together.
What's missing is that organizations don't necessarily take a holistic view of what CX is.
It's not about having understaffed CX tea…
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