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Thanks for your insights, Will. It's really great to hear from someone who's been in the thick of local government communication for so long. Your point about improving digital experiences and making websites more user-friendly has been a focus for quite some time, way before it became a trendy thing to do. The hard work and dedication of folks like you have really set the stage for the strides we're making today. Your perspective helps me appreciate all the people who've been chipping away at this for years, making government services better for everyone. It's a collective effort, spanning decades, and your comment is a nice nod to that. So, big thanks for shedding light on this and for all you've done to make government communication smoother.

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Lots of great points in this newsletter. I mean, a lot! I found this through John’s GX Foundry Substack. I have one nit to pick. You write the effort to improve digital experiences and create more customer friendly websites began “in earnest” in 2021. I was a local government communicator for 24 years and can state unequivocally the effort to create better government websites has been worked on diligently for decades. Every professional conference I have ever attended has had sessions on improving our websites. I certainly applaud the Biden administration’s focus on improving all things digital, but there’s been a lot of work in this area for a long time. That said, there’s a need for more great work! I’m in complete agreement with John that building trust in government is critical and that CX and UX is a HUGE part of that effort. Thanks for shining the spotlight on GX Foundry. They’re doing great work.

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